How We Got Started
Look, we didn't start this thing in some fancy co-working space with venture capital backing. It was literally three of us in a cramped Toronto apartment, living off instant ramen and probably too much coffee. We'd spent years working for agencies where the work felt... hollow. Like we were just churning out campaigns that looked pretty but didn't really connect.
So we said screw it, let's do this ourselves. We wanted to build something where strategy actually came first, where we could take the time to understand what makes a brand tick before jumping into the flashy stuff.
Finding Our Groove
Two years in and things got real. We landed a couple clients who actually trusted our process, and that changed everything. They gave us space to experiment, to push boundaries, and honestly some of those early projects are still stuff we're proud of today.
We moved into our first real office on Bay Street - nothing crazy, but it felt legit. Started bringing on more talented folks who shared our vision. The team dynamic shifted from "survival mode" to actually building something sustainable.
Where We Are Now
Fast forward to today and we've worked with everyone from scrappy startups to established brands looking to shake things up. We've got a solid team, a portfolio we're genuinely stoked about, and we're still learning every single day.
What hasn't changed? We still start every project the same way - with questions, not answers. We dig deep into what makes your audience tick, what your brand really stands for, and then we build from there. No cookie-cutter solutions, no recycled templates.
